Indiana Right to Life has launched a groundbreaking adoption messaging campaign focussed primarily on male students attending universities across Indiana.
Life News reports that in the privately commissioned research funded by Indiana Right to Life, young women who stated they would consider abortion in an unplanned pregnancy (but not adoption) were asked what, if anything, would cause them to reconsider adoption. Nearly half of the respondents stated nothing would have made them reconsider adoption.
The decision to make young men the target audience of the pro-adoption campaign follows the one glimmer of hope in the research showing that of the small number of women who might consider adoption, they would only do so “if the baby’s father supported me in the decision.”
Using the research data, Indiana Right to Life have created a series of short ads across social media geared towards young men. It’s a laudable initiative, and it will be interesting to observe how it fares.
View ad here.