Toyota’s heart-warming ad about adoption and respect for life that aired during last Sunday night’s Super Bowl in the US was extremely well received by viewing members of the public.
It’s estimated that 96.4 million people tuned in to watch the Super Bowl, the annual Championship game of the National Football League in the US.
Research carried out afterwards by a leading US advertising platform found that 63 percent of viewers had a very strong emotional reaction to the ad, which advertising experts say is almost double the emotional reaction to the average US ad.
The ad which is called “Upstream” tells the amazing story of 13-time Paralympic gold medalist Jessica Long and how she was adopted from Russia by an American family when she was 13 months old. It shows footage of a young girl swimming in an Olympics-style pool, with a voice-over featuring a woman explaining the baby’s condition to the would-be adoptive parents.
The woman says: “We found a baby girl for your adoption, but there are some things you need to know.” She continues by telling the parents that the baby has a rare condition that will require a double amputation of her legs.
“I know this is difficult to hear, but her life, it won’t be easy,” the woman from the adoption agency says.
“It might not be easy,” the adoptive mother replies, “but it’ll be amazing, I can’t wait to meet her”, she concludes.
The ad then moves to a scene of the young girl swimming in the Olympics and being greeted at the finish line by her mother.
Perhaps unintentionally, Toyota has made and aired a stunningly beautiful and impactful pro-life ad, that reminds everyone watching of the inherent value, dignity and potential of every human life.
It is a marvellous thing that close to 100 million people witnessed this ad during the Super Bowl on Sunday night.
Click here to view the beautiful Toyota ad.