Millions of viewers watched Live Action’s pro-life Super Bowl LX ad promoting adoption across the U.S. last Sunday evening.

Created by the organisation Adoption Is, the video “The Girl in the Middle” aims to address the stigma, fear, judgment, and misinformation that can discourage women from considering adoption. Through the perspective of a young woman who has just discovered she is pregnant, the ad underscores how adoption is often overlooked when supporting women navigating unexpected pregnancies.

Watch the Ad Below and to learn more about the campaign behind the ad, click here.